Marketers
Plan the campaign and the content in one place.
Keep the brief, the creative, and the content calendar on one board, with feedback on the work itself.
Brief, creative, and calendar in one project.
A campaign usually lives in four places: the brief in a doc, the concepts in a deck, the calendar in a spreadsheet, and the feedback in Slack. In Grein they sit in one project, with the brief on the main board and a nested board for each channel or concept.
The Campaign planner template starts you with the brief, covering goal, audience, message, and hook, followed by formats, deliverables, owners, dates, channels, approvals, and how you’ll measure it.
Plan a month of content you can see.
The Content calendar template gives each week a column and each post a card with its day, channel, idea, and status. Set three or four pillars at the top so the mix stays balanced, and keep an idea bank for posts that don’t have a date yet.
When a week looks thin, ask for help. On Pro, Dia, Grein’s built-in assistant, reads the brief and the calendar on your board and can suggest post ideas or hooks as notes you keep or delete. You can also connect Claude, ChatGPT, or another MCP client from Settings → Connections.
Get sign-off on the actual asset.
Put draft visuals, video cuts, and copy beside the post they belong to, and search stock photos and video without leaving the board. Instead of a deck and an email about “the second headline”, invite stakeholders as viewers so they can comment on the exact asset without being able to move anything.
Editors resolve each thread as it’s agreed, so open comments always mean open questions. Version history shows what changed and lets you restore an earlier version when a decision is reversed.
How to plan a campaign in Grein
From a brief to a month of content the team can follow.
Write the brief
Start from the Campaign planner template, or write the goal, audience, message, and desired action as notes at the top of the board.
Explore routes
Group references and draft lines by concept, and say how each route answers the brief so feedback can be specific.
Break it into channels
Give each channel or deliverable a nested board, and keep owners and dates on the brief.
Fill the calendar
Add a Content calendar board for the launch month, one card per post, and move each card from idea to live.
What keeps a campaign board useful
The brief stays on top
Anyone who opens the project should see the goal, audience, and message before any of the creative.
Pillars before posts
Three or four themes written at the top of the calendar stop a month drifting into one kind of post.
Comments on the asset
Feedback on a headline belongs on that headline, where whoever writes the next draft will see it.
A note on what worked
Write down the best post and what to try next before you plan the following month.
Questions, answered.
Campaign planner covers the brief through to deliverables, channels, approvals, and measurement. Content calendar plans a month of posts by week. Visual direction helps when a campaign needs a look agreed first.
On Pro, Dia, Grein’s built-in assistant, uses your board as context, so its suggestions start from your brief and calendar. You can also connect Claude, ChatGPT, or another MCP client from Settings → Connections, and it works with your boards using your access.
Yes. Invite them as viewers. They can see the board and comment on specific assets, but can’t change anything. A public view link works for people who only need to look.
No. Grein is for planning and review. Publish from your scheduling tool, and keep a link to each live post on the board.
Yes. Version history lists earlier versions of a project, highlights what was added, changed, or removed, and lets you restore one.
Workflows for this kind of work
Project planning
Give the brief, research, and every deliverable a place in one visual project workspace.
Read the guideCreative reviews
Put the work and the conversation in the same place, with the context everyone needs.
Read the guideBrainstorming
Capture the rough ideas, make connections, and choose a direction worth exploring.
Read the guide
Create your first
board.
Start with a question or a few notes. Bring people in when it’s ready.